3RC is the youth marketing and edutainment company behind Swiwel. For 25 years,

founder Kay Cheytanov’s team has toured schools nationwide with the Rocking Future

Career Expo, blending live music, motivational storytelling and career guidance. Swiwel

was born from that same mission — built during the pandemic to keep reaching learners

wherever they are. True to 3RC’s motto: Educate, Motivate & Inspire.